About

From a young age, I have been passionate about web development, building websites since I was 11 years old. My career has evolved significantly over the years, leading me to take on leadership roles where I guided and inspired teams towards success. With extensive knowledge of the ecommerce landscape, my expertise lies in creating engaging front-end websites and products. My focus has always been on leveraging innovative technologies to craft user-centric digital experiences, driving both business growth and customer satisfaction.

Work Experience

Adobe

2021 - current

Technical Frontend Architect

At Adobe, my role is centered around empowering customers to excel in creating scalable, maintainable, and exceptional user experiences. I specialize in leveraging cutting-edge frontend technologies, including GraphQL, React, JavaScript, and Next.js, to enhance every shopping experience. My focus is on delivering memorable and efficient digital solutions that consistently exceed customer expectations.

HP

Lead Frontend Architect / Developer – HP

  • Led the transition of HP’s legacy frontend to Next.js, with Adobe Commerce as the backend, across a massive enterprise-scale codebase.
  • Designed and implemented advanced caching strategies using use cache. Patched Next.js to support bearer tokens without creating unique cache keys.
  • Built a multi-pod production setup by replacing the default in-memory cache with a custom Redis-backed cache handler, including an in-memory LRU layer for performance.
  • Solved distributed caching challenges by ensuring consistency across pods, enabling HP to leverage ISR at scale while maintaining high performance and reliability.
  • Drove adoption of the latest Next.js features to modernize HP’s frontend stack and improve scalability.

Experius

2015 - 2021

PWA tech Lead

During my time at Experius, I have been involved in the development of various storefronts for Adobe Commerce, transitioning from classic monolithic architectures to more modern headless solutions. Part of my role has included contributing to the company’s gradual shift towards a focus on headless commerce and Progressive Web Apps (PWAs). This transition has allowed us to stay current with emerging technologies and continue to improve our digital offerings.

Education

Graphic Lyceum utrecht

2011 - 2015
Diploma in Interactive Design

Skills

JavaScript
TypeScript
React
Next.js
Node.js
GraphQL
Supabase
Tailwind css
Stripe